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Vision & Mission

VISION

A vision statement describes where the company aspires to be upon achieving its mission. This statement reveals the "where" of a business, meaning the direction a business is trying to go and what type of impact they wish to have.

The difference between mission and vision statements lies in the purpose they serve.

 

 

MISSION

A mission statement is an action-oriented statement, declaring the purpose an organization serves to its audience. It often includes a general description of the organization, its function, and its objectives. As a company grows, its objectives and goals may be reached, and in turn they'll change.

Therefore, mission statements should be revised as needed to reflect the business's new culture as previous goals are met.